Typical max areas, safe zones, and placement guides by product type
UnitsInches
Reference sizeAdult L unless noted
Safe zoneKeep key elements inside
Sizes are typical maximums and vary by garment size, construction, and seams. Placements may vary by size.
Left/Right Chest
Placement 7–9 in down from shoulder seam
Max 5 × 5
Safe 4 × 4
Standard 3.5 × 3.5
Full Front
Placement 2–3" below collar
Max 15 x 15
Safe 12 x 12
Standard 12 x 12
Full Back
Placement 3–5" below collar
Max 15 x 15
Safe 13 x 13
Standard 12 x 12
Back Locker
Placement ~2-3" down from collar
Max 5 x 5
Safe 4 x 4
Standard 3 x 3
Back Yoke
Placement ~1.5" down from collar
Max 5 x 5
Safe 4 x 4
Standard 3 x 3
Left/Right Back Shoulder
Placement 2-3" down from seam
Max 5 x 5
Safe 4 x 4
Standard 3 x 3
Left/Right Sleeve (ShortSleeve)
Placement ~0.5" above cuff seam
Max 5 x 5
Safe 4 x 4
Standard 3 x 3
Left/Right Sleeve (ShortSleeve)
Placement ~0.5" above cuff seam
Max 5 x 5
Safe 4 x 4
Standard 3 x 3
Left/Right Sleeve (LongSleeve)
Placement 4" down from shoulder seam
Max 5 x 5
Safe 4 x 4
Standard 3 x 3
Left/Right Above Cuff
Placement ~0.5" above cuff seam
Max 5 x 5
Safe 4 x 4
Standard 3 x 3
Left/Right Sleeve On Cuff
Placement On cuff
Max 4 x 2.5
Safe 3 x 2
Standard 2 x 1
Left/Right Sleeve Vertical
Placement 2-3" down from shoulder seam
Max 4 x 16
Safe 3 x 15
Standard 3 x 12
Full Back (Hoodie)
Placement Starts below hood
Max 15 x 15
Safe 13 x 13
Standard 12 x 12
On Pocket
Placement Centered on pocket
Sizing varies by pocket
Max 5 × 5
Safe 4 × 4
Standard 3 × 3
Opposite Pocket
Placement Placed on opposite side of existing pocket
Sizing varies by visble seams
Max 5 × 5
Safe 4 × 4
Standard 3 × 3
Left/Right Thigh
Placement 0.5" above hem and 0.5" over from side seam
Sizing may vary by product size
Max 5 × 5
Safe 4 × 4
Standard 3.5 × 3.5
Left/Right Hip
Placement 5-7.5" down from waistband, 3-3.5" over from side seam
Max 5 × 5
Safe 4 × 4
Standard 3.5 × 3.5
Down Left/Right Leg
Placement With Seam: 0.5" towards the front side and starting 6.5-7.5" down from waistband.
No Seam: Centered on side and starting 6.5-7.5" down from waistband